When starting a business we can show that there are many ways to promote it, such as with the visual part. The graphic pieces are a very powerful tool to captivate new and potential customers, especially in the online environment, since the capture that we achieve on these in social networks and web pages is quite strong, unlike traditional media, in addition to the fact that these Pieces can be made with free tools or even from some that we have at our fingertips such as Power Point, and be published on social networks at no cost, however on many occasions the main problem we find is that we do not know how to carry out a correct assembly of these graphic pieces, obtaining as a result an image that does not please us or our target audience. You may also be interested in:
* Steps to create a web page.
* Infographics on Design of websites and social networks.
From dweb3d, we bring you a tutorial with the creative elements that an advertising piece must have along with tips or advice, with which we know that they will greatly improve your production of graphic pieces and incidentally your business on the web:
Key-Visual:
Its literal translation means: visual key, and this is one of the most important creative elements, since it will help us impact our target audience through a powerful image, which makes them feel identified through insight. (Situations that our target audience experiences in their daily lives). It is very important that this image is recorded in the mind of our audience or target group and, at the same time, within this image, show a concept which shows our differential advantage over the market. Some characteristics that our key – visual must have are: * It must be a single image. * Shows our competitive advantage. * You have to connect with people and their feelings versus your current situation or insight. * It must have a good definition, depending on the medium you are going to use: cell phone, billboard, graphic piece for social networks, among others. * It must transcend in time, that is, it must remain in the mind of your target audience. * You must understand your target audience to achieve affinity with it.
Layout:
This means design, and this refers to the “plan” that we will design in the different pieces that we use, that is, how we will assemble our advertising piece in an adequate way, taking into account how we will locate our elements in space, how we will assign these if we want to make a graphic campaign, and what graphic fonts we should use (it is recommended that they be a maximum of 2). This will also help us to begin to give a graphic concept to our designs, so that we can “formalize” the identity of our company on the web, generating greater memory among our clients by always using the same colors, or a range of these, shapes. and fonts.
Pack shot:
This creative element consists of the product, the way in which we will place it in our advertising piece, giving it that prominence that it should have. We can locate our product both in our key – visual, and in a photo which stars next to the east, or it can also be located within the piece, and the key – visual can represent our sought insight, the important thing is that this Emphasize and the consumer feels identified with the scenes that we present in order to position him little by little.
Copy:
The copy is that phrase that will be our workhorse in front of our target group, this must be a short but very powerful phrase to call their attention through a “call to action” in which through a verb we will do that the customer feels the need to buy our product. Our copy must be created from the words that our public uses to create affinity with them, in addition to creating controversy to position ourselves in the consumer’s mind. It is recommended that for this a striking and large typeface be used in order to attract more attention, in addition to leaving this stipulated to begin to have a corporate graphic line.
Bodycopy:
In this textual element, it is where we must put the technical parts of our product depending on the sector in which we work. There may be indications such as: Indications for use, restrictions, if it is harmful to health, among others. This is an important element since it will talk about the characteristics of your product and “you can be cured in health” in different scenarios such as a lawsuit with false accusations…
Logo:
Our logo is a powerful tool to captivate both current and new customers. Putting our logo on our different graphic pieces will generate greater awareness of our business on the web and more if we are in a positioning process. This logo must bear its respective slogan, which is that phrase that describes our company with a phrase that reaches our target audience and the different elements of the business graphic line that are available. With these ideas, we can design high-impact pieces that will be useful for our social networks or can also be used for advertisements. We must bear in mind that for Facebook and Instagram the size of the texts cannot exceed 20% or one fifth of the total surface of the design. All these ideas will be very useful to boost your business and to know better how an advertising piece is made, however if you need a more professional job, do not hesitate to count on us! Call 3106969216 for more personalized attention.
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