The powerful combination that Google Ads + Facebook Ads offers us

We know that today digital marketing is a tool which has a great boom since it helps us to make our company emerge, positioning it in the online market in an effective way by publicizing the products or services it offers, generating Thus, greater sales opportunities through this type of channel to new and potential customers, in addition to helping us improve the positioning and loyalty that our company has with our current customers. You may also be interested in:
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In digital marketing, we can also find the different options offered by the different platforms to carry out SEM (Search Engine Marketing), that is, paid digital marketing, in which social networks promote different brands through all kinds of advertisements such as videos, images, gifs, among others on their respective platforms, through the payment of monetary amounts to the different Google, Facebook and Instagram accounts in this case. These can be administered periodically, assigning the amount you want for each day of the week. Ideally, this depends on the objectives you are seeking to achieve, along with your schedule hours, since affinity with the hours must be achieved. of connection that our clients have. We can recognize these ads in situations such as when we search on Google and in these we find ourselves in the top positions with those brands or companies that have paid to appear among them. Something similar happens with the social networks Facebook and Instagram in which we can also pay for “ads” to promote our brand on networks, however not all social networks or search engines will serve us to achieve the same objectives, since we must “attack ” depending on the characteristics of our ideal client, taking into account that clients vary greatly in their habits on the Internet depending on characteristics such as age. A powerful combination that we have found throughout our presence and work in the digital marketing market is that of Google Ads and Facebook Ads in which these can be linked in such a way that more effective sales can be achieved. The ideal in this case is to start with Facebook Ads, this tool will help us to position campaigns on this social network, in which products will be promoted in a striking but non-economic way in order to position the products or services offered by the company, Generating brand awareness and positive perceptions in potential customers who see these ads, this part will be essential for our specific campaign to be known to our “target group”. Our second step will be to start using Google Ads in which we will promote the page where the campaign will be found, so we recommend that this be a landing page, since due to its simplicity, being a page with a single section in which you can only slide down, you will be able to convey the message quickly and effectively, achieving better results in real purchases by our target group. This is how we can achieve specific objectives for complicated markets, through these techniques which can be used, for example, for companies that are emerging in the market and want to position themselves quickly to make effective sales. At Dweb3d we are experts in the digital marketing market and web page creation. If you want to know more about the subject, start your venture, or get training on all these topics, call us at 3106969216!